By Jeffrey York, The Conversation
Jeffrey York, a professor of sustainability and entrepreneurship at the University of Colorado, suggests that entrepreneurship could be the solution to the climate crisis.
- Environmental entrepreneurship offers solutions that create ecological and economic benefits
- Being an environmentalist and a businessperson helps entrepreneurs recruit a broader range of people, inviting in environmental champions and small business experts
- Environmental entrepreneurs focus more on values and family, rather than just government policy and economics
- The political divide on climate change is blurred and more green building adoption occurs when there are more entrepreneurs present
- York suggests that new business ventures can help rebuild an economy focused on long-term environmental sustainability and economic stability
The Climate Center’s Business for Clean Energy (BCE) network is an association of over 70 businesses that are collaborating to find opportunities to build a climate-safe California. The Climate Center’s Climate-Safe California campaign recognizes that sound policy is critical to supporting businesses that can drive the needed innovations for the transition to a decarbonized economy.