JP Ross has been actively engaged with solar market development and commercialization since 1999. After completing a Masters Degree in Energy and Resources from the University of California at Berkeley, JP joined Greenpeace to advocate for wind and solar as an alternative to 50GW of new gas plants in response to the California Energy crisis. He then moved to Vote Solar, and successfully campaigned for California’s Million Solar Roofs initiative that helped make solar energy the most cost-effective source of energy. In 2007 JP moved to Sungevity, where he helped grow the business from 4 to 750 employees as the third largest residential solar installer in the US. In 2015 JP joined Origin Energy, Australia’s largest energy utility, where he lead the development of Origin’s Solar PPA, Salesforce Program and Solar Channel Strategy. JP is now the Vice President of Local Development, Electrification and Innovation at East Bay Community Energy, serving electricity to 1.5M people.