Janice Lin is the Founder and President of the Green Hydrogen Coalition and the Founder and Chief Executive Officer of Strategen. She brings more than two decades of experience in clean energy strategy, market development, and corporate strategy to Strategen. During this time, she has advised a diverse range of clients including renewable energy equipment manufacturers and service providers, large corporations diversifying into clean energy, and real estate developers building sustainable communities. In 2009 Janice co-founded the California Energy Storage Alliance (CESA), and served as its Executive Director until 2019. Janice has also served on the Electricity Advisory Council of the US Department of Energy, the Board of Advisors for the Energy Policy Initiatives Center (EPIC) and the Energy Storage Committee of Joint Venture Silicon Valley. Janice is also a Member of the Advisory Council of the German American Chamber of Commerce, the UCSD Strategic Energy Initiatives Advisory Council, and Co-Founder and Chair of the annual Energy Storage North America (ESNA) conference.