Elhay Farkash is an accomplished business leader and the CEO of Zira Group Inc. Zira, an energy-first digital transformation platform, stemmed from a successful large-scale research project by MIT, UC Berkeley, and the University of Chicago that leverages AI to help industrial manufacturers optimize operations and reduce their energy footprint. Elhay is passionate about sustainability and software, primarily for driving growth where the two intersect. Before founding Zira, Elhay managed business development for Oracle’s Value Chain Planning Solutions. He was responsible for sales strategy and customer success, implementing multi-million dollar projects at large industrial companies.