Your fashion addiction is wreaking havoc on the planet. Here’s how to break it.

By Elizabeth Segran
Fashion brands, I’m talking to you: Enough is enough. Stop making me think it is normal to shop all the time, not just when I need something. You make flimsy dresses in cheap factories, and I snap them up. You drop new items every day, then send me emails–freakily customized to my tastes–telling me I must buy them right now, or they will sell out. And I believe you. To make room for new outfits, I schedule regular trips to Goodwill to donate the old ones, which will likely end up in a landfill anyway. (In California alone, Goodwill spends $7 million on dumping clothes.)

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