by Jeff McMahon, Forbes
The climate movement has been riven lately by a debate pitting individual lifestyle change against systemic change, as if the two compete.
Many experts contend both are needed, and new research links them even more closely. The public is more likely to support systemic action, the study finds, if those advocating it have a low carbon footprint.
“It is really important that scientists, or other messengers who communicate with the public, model those behaviors that reduce carbon emissions to drive their point home,” one of the authors, Professor Elke Weber, said in an interview released yesterday by Princeton University.
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